Ourglass is a revolutionary lifestyle platform, seamlessly blending social media and entertainment, built on a blockchain-enabled technology infrastructure. We partnered with the Founders of Our glass to bring a Web3-first experience design to life, empowering users and consumers to engage with meaningful content experiences that impacted their daily lives. In early-stages, we rolled out a brand architecture, visual identity/brand, design system (including iconography, pattern variants) and visual language that could seamlessly communicate the ethos of Our glass to the world, with a level of interactivity that activated their visual senses. One-part decentralized...One-part disruptive: Our glass is positioned to put full control back into the digital hands of its users.