Strategic Branding and Engaging Visual Identity Development
Surkush collaborated closely with Kelly Moss to develop a comprehensive branding strategy that would strengthen their brand identity and resonate with racing enthusiasts and sponsors. The following steps were undertaken:
Brand Discovery
Surkush conducted in-depth interviews and workshops with key stakeholders at Kelly Moss to gain a deep understanding of their brand story, core values, and unique selling propositions. This process helped uncover the essence of the brand and identify areas for improvement.
Brand Positioning
Based on the brand discovery phase, Surkush worked with Kelly Moss to define their brand positioning in the racing industry. This involved identifying their target audience, differentiating factors, and key messages that would resonate with fans and sponsors
alike.
Visual Identity Design
Surkush developed a visually striking and cohesive brand identity for Kelly Moss. This included logo redesign, color palette selection, typography guidelines, and supporting visual elements that reflected the brand's energy, speed, and expertise. The aim was
to create a visually captivating and memorable brand identity that would capture the essence of car racing.
Brand Collateral Development
Surkush created a range of brand collateral to support Kelly Moss's racing initiatives. This included designing promotional materials, merchandise, team uniforms, vehicle decals, and a visually engaging website. The cohesive and visually appealing collateral further reinforced the brand's image and professionalism.
