Strategic Branding and Creative Revamp
Surkush was approached by Wxll Space to develop their brand identity. Surkush aimed to create a unique and memorable visual identity that would resonate with the target audience and communicate the spirit of artistic expression.
Research and Discovery
Surkush started by conducting in-depth research on Wxll Space's values, mission, and target audience. They analyzed the competitive landscape and identified key differentiators that would set Wxll Space apart.
Concept Development
Based on the research findings, Surkush developed several concept directions for the brand identity. They explored various themes and design elements that reflected the essence of Wxll Space, such as creativity, community, and artistic exploration.
Brand Strategy
Surkush worked closely with Wxll Space to define their brand strategy. They identified the brand's personality traits, values, and messaging, which would guide the visual design process.
Brand Guidelines
To maintain consistency across all touchpoints, Surkush developed brand guidelines for Wxll Space. These guidelines outlined logo usage, color specifications, typography rules, and overall brand application guidelines. They served as a reference for future brand
communications.
